The 10-Step Email Profit Engine™

This is our signature process for creating high-performing email programs for brands who hire us to help them grow.

Whether you're launching your first welcome series or overhauling your entire email ecosystem, this is the engine that keeps revenue flowing.

How we turn inboxes into income:

1. Make a Killer First Impression (Welcome Series)

Every subscriber journey starts somewhere—make sure yours starts strong. A great welcome series builds trust, introduces your vibe, and sets the tone for everything that follows.

2. Stay Consistent with Campaigns

Out of sight = out of mind. Whether it's weekly, bi-weekly, or daily, we help you show up with campaigns that deliver value and offers without annoying your list.

3. Recover the Almost-Sales (Abandoned Cart)

They clicked, they added... then they ghosted. This flow brings them back with strategic reminders, urgency, and clarity that closes the gap between interest and action.

4. Keep the Love Going (Post-Purchase)

The sale is just the beginning. Delight your customers with confirmation emails, thank-yous, upsells, or tips that turn buyers into fans and fans into repeat customers.

5. Write to Convert (Story-Sell Series)

Emotions convert—facts don’t. We craft emails that use storytelling, objection-busting, and human language to move people from “maybe” to “hell yes.”

6. Clean Your List Like a Pro

Dead weight doesn’t belong in your list. We regularly prune unengaged subs, warm up cold leads, and keep your sender reputation sparkling clean.

7. Segment to Sell Smarter

Every list has VIPs, newbies, browsers, and buyers. We break them up, speak their language, and make each email feel like it was written just for them.

8. Launch with Purpose (Promos & Flash Campaigns)

We don’t do “20% off, just because.” Our launches are intentional—with urgency, emotion, and storytelling that creates want, not just a discount.

9. Grow the Right List (Lead Gen & Opt-Ins)

No funnel works without a healthy list. We create magnetic lead captures, popups, and sign-up flows that bring in quality subscribers who are ready to buy.

10. Track, Learn, Repeat

We don’t just “send and hope.” We review the numbers, run tests, and refine what works—so your email program just keeps getting better.

Want Us to Build This for You?

The 10-Step Email Profit Engine™ is the exact roadmap we follow for our clients using The Full Send service.

You’ll get your very own email marketing manager to build a revenue-generating system designed to attract, nurture, convert, and retain your ideal customers.