Let’s be real—monthly reports from your digital marketing agency are like a magician’s act. Sure, they look impressive, but there’s always something hidden up their sleeve. The graphs are colorful, the numbers are big, and everything seems to be moving in the right direction.

A Peek Behind the Curtain

Back when I worked at a digital marketing agency, monthly report time was always a bit of a production. We’d gather all the data, sift through it like treasure hunters, and then carefully craft a narrative that would keep the client smiling. Did a campaign have a fantastic open rate but a lackluster conversion? No problem—we’d focus on the open rate and call it a win. Did engagement drop off after the first email in a series? Well, let’s highlight the initial success and downplay the falloff.

Why We Don’t Do It

At Easy Emails, we like to keep things simple, straightforward, and, above all, honest. That’s why we’ve made the decision not to provide monthly reports as part of our service. Here’s why: we believe in doing what’s best for you, not what looks good on paper.

What Smart Business Owners Do Instead

Smart business owners know that knowledge is power, and when it comes to marketing, accurate knowledge is everything. That’s why they take control of their reporting, either by managing it in-house or by hiring a third-party freelancer who has no vested interest in sugar-coating the data.

The Bottom Line

At the end of the day, transparency is what truly drives success in marketing. Fancy charts and selective data might look good in the short term, but they won’t help your business grow in the long run. At Easy Emails, our goal is simple: to help you succeed by delivering effective, high-quality, image-based emails. 

We encourage you to focus on actionable insights and real results, whether you’re working with us or another provider. Because when you have the full picture, you’re empowered to make the best decisions for your business.

Ready to take the next step with email marketing that’s as honest as it is effective? Explore our services here.