A Simple Guide for Business Owners and Marketing Directors

A Simple Guide for Business Owners and Marketing Directors

Are you treating email marketing like an afterthought? 

With a return on investment of up to 4200%, email marketing is a channel that deserves serious attention. In fact, email marketing can drive 20-50% of your total revenue when done right. So don't overlook the importance of allocating a dedicated budget for marketing emails!

In this blog, we’ll break down how to budget for email marketing based on your revenue, because a small investment here can yield huge returns for your business.

How Much Should You Spend on Email Marketing?

Figuring out how much to invest in email marketing doesn’t have to be complicated. Here’s a simple formula to guide you:

Step 1: Take 10-20% of your annual revenue to create your overall marketing budget.
Step 2: Allot 20-30% of that marketing budget specifically to email marketing.

Example: If your business earns $500,000 a year, your marketing budget would typically range from $50,000 to $100,000. From that, you should allocate $10,000 to $30,000 for email marketing.

Let’s break it down further:

  • Marketing Emails: These are the emails that engage your current customers—keeping them excited with updates, promotions, and new product launches. Allocate 60-70% of your email marketing budget to marketing emails. In our example, this would be $6,000 to $21,000. These emails are the backbone of your strategy and play a key role in driving consistent revenue.
  • Lead Generation Emails: These emails focus on bringing in new audiences and expanding your subscriber base. Think cold email outreach for fresh leads. Allocate 30-40% of your email marketing budget to lead generation emails. In our example, this would be $3,000 to $12,000. You can also consider pulling from your ads budget for lead generation, as these emails work similarly to paid ads by attracting new customers.

Paid Ads & Email: Supporting Your Paid Efforts with a Welcome Series

Many businesses make the mistake of pouring big bucks into paid ads but forget one crucial step—warming up those new leads. You’ve paid to get people to your website, but what happens after that? If you’re not using a well-crafted Welcome Series, those leads could go cold fast.

A Welcome Series is a low-cost, automated email sequence that nurtures new leads, building trust and guiding them to become loyal customers. It’s a small investment compared to your ad spend but can make a world of difference in converting those clicks into real sales.

At Easy Emails, we specialize in creating targeted, automated Welcome Series that do the heavy lifting for you. Once set up, they keep working long after someone clicks on your ad—helping you get the most out of every dollar you’ve spent on advertising.

Email Marketing Automation: Bang for Your Buck

One of the biggest advantages of email marketing is automation. Automated emails—like a Welcome Series, Abandoned Cart reminders, and Post-Purchase follow-ups—allow you to create high-impact, revenue-driving campaigns that run on autopilot.

Once set up, these emails work for you around the clock with minimal ongoing effort or cost. They engage your audience at just the right moment, boosting conversions and customer loyalty.

For businesses with smaller budgets, automation is a game-changer. You don’t need a huge team or budget to stay top of mind—just smart, consistent communication. We can help set up these high-return campaigns and let them do the work, giving you more revenue with less effort.

How Easy Emails Can Support Different Budget Sizes

We’ve got solutions for every budget—whether you’re working with a large marketing budget or keeping things lean.

For Bigger Budgets:
If you’re ready to make a splash with your email marketing, our custom, image-based emails are designed to engage your audience with stunning visuals and compelling copy. These emails don’t just look good—they create deeper connections with your customers, driving results that you can see in your bottom line. Our Easiest Service is a great choice because we handle everything from the copy to design and build-out, so it’s completely hands-off for you.

For Smaller Budgets:
If you’re budget-conscious, our Easy Service is perfect for you. We provide expertly written email copy that serves as a complete blueprint for your email. While text-based emails may not have the visuals, they still deliver results—because even a simple, well-written email is better than no email at all.

No matter your budget, both options come with unlimited revisions to make sure you’re completely satisfied with the final product. We’re here to make email marketing easy, no matter where you’re starting from.

Don’t Forget Lead Generation Emails

When planning your email marketing budget, it’s easy to focus on your current customers—but don’t overlook the power of lead generation emails to expand your reach.

Cold outreach emails are key to bringing in fresh prospects. These emails are designed to introduce your brand to new audiences, spark their interest, and slowly warm them up into loyal customers. They’re essential to filling your sales pipeline with potential leads who can be nurtured over time.

Whether your goal is building relationships or driving immediate sales, lead generation emails work alongside your marketing emails to support long-term growth. By investing in lead generation, you’re not just maintaining what you have—you’re actively growing your business and preparing for the future.

While we would be happy to help you produce your lead generation emails, lead generation strategy and campaigning isn't something we currently offer. However we are in the process of launching this exciting service. If you’re interested, shoot us an email, and we’d love to chat with you when we’re ready to roll it out! hello@easyemails.co 

Make Email Marketing a Priority

When it comes to your marketing strategy, email marketing should be a top priority. With its high ROI, automation capabilities, ability to nurture leads, and its essential role in driving long-term revenue, it’s a powerful tool you can’t afford to ignore.

At Easy Emails, we’re here to provide the expertise you need—whether you have a large or small budget. Take action today, budget wisely, and let us help you make the most of your email marketing efforts!

We offer flexible, no-contract services designed to fit your business needs. Whether you’re ready to start with one email or dive into a full series, we make it easy to test us out without the pressure of long-term commitments.

Our team delivers high-quality copy and design, from automated email series to promotional emails and everything in between. No matter your budget, we’ve got a solution that can elevate your email marketing efforts and drive real results.

If you’re ready to see how Easy Emails can help your business, check out our services page to explore what we offer. Let’s take your email marketing to the next level!

 

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